Project Summary
The goal:
The deliverables:
The learning opportunities:
Plan of Attack - Project Overview
Short blurb on how you decided to execute the project
- 1 -
Hypothesis
- understanding stakeholder goals
- understanding the backstory
- understanding personas
- 2 -
Experiments
- interviewed buyers
- interviewed seller
- interviewed agents
- 3 -
Synthesis
- identified pain points
- plotted pain points into actual timeline of buying/selling property process
- 4 -
Recommendations
- delivered comprehensive impactful design suggestions
1. Hypothesis Formation
Proposition: Show them how hard realtors work to earn their respect back while making realtors seem smart enough to feel indispensable
Understanding Stakeholder's Goal
Captivate Real Estate wants to provide more value to their agents through providing the tools to help them close more deals by:
- Generating leads and referrals
- Making them stand out on-line and therefore land more listings
- saving time
- Improving communication with clients: automate messaging, timely response, 24/7 guidance
Understanding the Backstory
Buyers and Sellers don’t believe that their realtors have value equaling their cost
- Clients feel that realtors don’t seem to do enough
- Realtors don’t come off as having valuable expertise
Understanding Validated Personas
2. Experiments
Comprehensive User Interviews
In order for us to understand the different mental models between buyers, sellers, and real estate agents, as a group we collectively interviewed 11 buyers, 7 sellers, and 7 real estate agents.
3. Synthesis & Suggestions
Comprehensive User Interviews
Infographics: quantitative data of number of users experiencing a specific pain point. Understand which pain point will have the most effect on seller & buyer experience
Plot paint points into timeline
Timeline: overlay user journeys of buyer, seller and agent in a timeline to understand their needs in relation to the whole process of buying/ selling a house and to each other.
If implemented, we imagine that the timeline would be shortened as demonstrated below:
Retrospection
Throughout the entire process, we were able to learn bla bla bla
Below is a quote from one of the stakeholder, Misha Chellam:
…recorded not necessarily what sellers & buyers said but what they meant by what they said. I was very pleased to see when you mapped it on the board to find an emotional underpinning to the research instead of just factual presentation….you were able to point places in a timeline where they were experiencing that specific emotion. Selling is ultimately about understanding people’s emotions…so that was very powerful
Ultimately, the results were exactly what we were looking for and now based on your findings I have a clear understanding of what buyers and sellers in the real estate market want and now we can move towards the solutions you offered.